HOME & GARDEN: Care+Protect products help extend the life of your home appliances

The universal and professional range of products ‘Care+Protect cares and maintains the home and its appliances with one product helping to reduce energy consumption by up to 15%.

Care+Protect was recently acquired by Haier Europe (a branch of Haier Smart Home Co., Ltd) and is a sub-brand of the group alongside leading brands Hoover, Candy and Haier.

The Care+Protect range of products spans all areas of the home from cooking to vacuuming, laundry, coffee-making and ironing. All have the same mission – to care,maintain and protect the home and household appliances.

One such product that can help reduce energy consumption by up to 15% is the Care+Protect 3-in-1 Washing machine/Dishwasher Limescale remover, degreaser and hygienic cleaner. It cleverly combines descaling, degreasing and hygienic cleaning into a single product to remove limescale build-up, odours and mould. Using this product can help extend the life of the appliance and reduce the number of breakdowns. Since launching, it has received 4.6 out of 5 stars with over 2,000 genuine reviews on Amazon.

The expertise of the Care+Protect team continues in its laundry range. Thanks to a special formulation, Care+Protect’s 100% Pure Essence Concentrated Laundry Perfume keeps clothes fragrant for up to five weeks. It’s suitable on all fabrics, colours and washing programmes.

Other popular products in the extensive range include a Universal Descaler for Coffee Machines and Kettles.This product removes limescale, as well as coffee and tea residues to ensure you can enjoy your favourite cuppa at its best. The range also has a liquid descaler for irons that removes limescale and increases the performance of your iron.

Announcing the range and its ability to reduce energy consumption, Justin Shaw, Consumable Category Manager at Care+Protect said, “Extending the life of a home appliance is a very important topic in homes right now. We are proud to be able to offer a range of products that can help extend the life of appliances and also help to reduce energy consumption.”

Mr Shaw highlighted that this range of products resulted from extensive research conducted by the Candy Hoover Group S.r.l. and Haier. He added, “The research and extensive testing that we carried out has enabled us to provide this range of products that are professional cleaning products that increase an appliance’s effectiveness and energy efficiency over time. They are universal and can be used on all major home appliance brands. They also come recommended by leading home appliance manufacturers.”

The Haier Group was first established in 1984 and is the number one brand globally in major appliances for 14 consecutive years**. Mr Shaw added, “Care+Protect benefits from such a depth of knowledge and experience that exists within the company. As a company, we are committed to working to continuously build products that offer high value to the consumer.”

Antony Peart, Director of Brand & Communications at Haier Europe said, “Care+Protect is an important part of the Haier Europe family. By offering professional care products to our consumers, we are helping them protect, care and maintain the lifespan of their appliances.”

The Care+Protect range can be bought directly from the website and on Amazon, Ocado, Hoover Spares and Candy Spares.  

* * Source: Euromonitor International Limited; Consumer Appliances 2023.